Rusty Atlas


Rusty Atlas, CPM, born in Miami Beach and a third-generation Miamian, hails from a long-standing Miami Beach family who settled in South Florida in 1935 and became prominent real estate entrepreneurs by building, owning, and managing several prestigious Art Deco hotels including The Jefferson, The New Yorker, and The Edgewater Beach.
Most notably, The White House Hotel. Atlas graduated from Miami Beach Senior High School and the University of Florida with a bachelor’s degree in English. Having spent 35 years in the real estate industry, Atlas has mastered commercial real estate brokerage and luxury home sales and has held a certified property manager designation for many years. Atlas was formerly affiliated with Equitable Life, where he was responsible for Miami-Dade properties, which included Dadeland and Westland Malls, the former Omni Complex, the Grand Bay, Sun Trust, and One Brickell Square office buildings, and subsequently the Douglas Entrance complex for the Louis Dreyfus Property Group. After overseeing the Douglas Entrance, Atlas focused on general brokerage for more than a decade with affiliations with Sotheby’s and Constructa, developers/owners of CocoWalk, Ocean Steps, and 1500 Ocean Drive.

Subsequently, in 2000 Atlas purchased 114-130 NE 40 Street in Miami’s Design District and Retail center in the Miami Design District, which was sold July 2015 for $65,000,000 after owning for 15 years and applying decades of experience in “value adding” by constantly re-tenanting with the best and most desirable retailers in Miami including anchor “Michaels Genuine Food & Drink, Rolex, Longchamps, Roberto Coin, and others.

Specialties: Retail Management & Leasing, Multi Family development.